Ross is a senior commercial leader with more than 20 years’ experience driving strategy, culture and performance in regulated industries. As a parent of two neurodivergent children and as someone who has learned to work with his own ADHD, he knows first-hand the realities many families face - the overwhelm, the constant adaptation, the invisible load.

Ross has built a reputation for helping leaders cut through noise, make decisions with confidence and create environments where people can perform at their best. His work combines strategic clarity with human understanding, ensuring that neuroinclusion becomes part of how a business thinks, behaves and leads.

Ross shaped the storytelling, leadership and strategic components of the Neuro NEDs framework, ensuring it translates into behaviour change, not buzzwords. His belief is simple: when people feel understood, supported and empowered, performance follows.