James brings a unique blend of lived experience, operational insight and behavioural understanding. With ADHD himself - he understands how environments, expectations and culture can either enable or completely overwhelm a neurodivergent mind.

Professionally, James has operated inside complex, highly regulated organisations where culture, process and performance pressures collide. This gives him a rare ability to translate neuroinclusion into practical organisational impact - not policies on paper, but day-to-day behaviours that shape well being, retention and performance.

James’s lens shaped key elements of the NIIT, particularly its focus on psychological safety, leadership modelling and the Double Empathy pillar. He consistently grounds Neuro NEDs in reality: real stories, real behaviour, real change.